Preroll before Stream Starts
As you’re aware, traditional spot advertising hasn’t seen strong success in internet radio. However, there's a significant opportunity to engage listeners with a 10-15 second preroll commercial before each stream begins. With thousands of listener connections, we’re looking to sell this preroll spot. It could also be an attractive feature within your service, allowing stations the flexibility to choose between playing your preroll ads, their own preroll ads, or none at all.
Comments: 9
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13 Oct, '25
Joe BrettHighlighted comment
Pre roll capabilities and analytic reports are essential functions for a sports radio station carrying live NFL, NCAA, and NBA games. I'm going to be at a crossroads soon and have to find a new streaming provider if Live 365 is not able to add this service. Thanks for the consideration. -
17 Feb, '19
Mark Maier MergedWould allow a pre-roll ad to play prior to the stream starting. Allow ad free programs to sell ad positions by percentage of rotation of play in pre-roll ad player. I love having the stream ad free but also know that my potential sponsors want more than just live reads to drive their brands and allowing the ad free pop up player and the stream player to play a short ad prior to engaging the stream would insure an impression and a listen prior to listeners enjoying the station.,
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17 Sep, '24
Michael Serio MergedHi Live 365,
You've made some really nice changes in the dashboard... now the Live 365 player is due for an overhaul.
Attached is a screenshot of my player from Cirrus. In addition to programmable buttons, I'm able to send pre/roll audio (or video) when a listener arrives. I also have the option to collect data for adding them to my email newsletter database and sell two banner ads in the player window, AND has an option to display the Facebook Chat app. Plus, even though I'm a talk station and I don't send metadata to them, I have the option to upload a static logo or other artwork where an Album Cover would otherwise appear.
I look forward to hearing from you.
Michael Serio -
21 Nov, '24
Jaden MEven Better. Allowing them to add a customizable Pre-Roll Ad. Like if you tell a client "Whoever loggs in will here your Mcdonalds Ad", etc. Just using that as an example
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23 Jan, '25
Shawn Minisall System"Player Upgrade" (suggested by <Hidden> on 2024-09-17), including upvotes (1) and comments (0), was merged into this suggestion.
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30 Jan, '25
Clif M. System"Allow pre-roll on pop up player for those on ad free programs, allowing us to insert an ad." (suggested by <Hidden> on 2019-02-17), including upvotes (13) and comments (0), was merged into this suggestion.
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24 Apr, '25
Dan DaggettPlease ad a pre roll option. Ridiculous that this feature is not already available!!!
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28 Dec, '25
RobReally would like the pre-roll feature for those of us who pay for non-ads version. I need to be able to sell this to sponsors!
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07 May
Chris ChapmanWe would love the ability to add a 15- or 30-second pre-roll video to our app, which we can manage as either a welcome message or a sponsor ad.
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